|
| PPC |
|
| |
Bronze |
Silver |
Gold |
Platinum |
| Number of Sites Promoted |
1 |
1 |
1 |
1 |
| Number of Keywords |
200 |
500 |
1,000 |
2,000 |
| Minimum Budget |
1,000 |
2,000 |
5,000 |
10,000 |
| INITIAL ANALYSIS |
| Business Objective & Campaign Model |
Y |
Y |
Y |
Y |
| Competitor Analysis |
- |
Y |
Y |
Y |
| Keyword Research |
Y |
Y |
Y |
Y |
| Bid Rate Analysis |
Y |
Y |
Y |
Y |
| Monthly Budget Recommendation |
Y |
Y |
Y |
Y |
| Campaign Structuring |
Y |
Y |
Y |
Y |
| Landing Page Analysis & Consultation |
5 |
10 |
15 |
20 |
| Ad Creation for 5 Ad Groups (6 Ads per Group) |
Y |
Y |
Y |
Y |
| CAMPAIGN SETUP |
| Campaign Setup in Google Adwords |
Y |
Y |
Y |
Y |
| Google Analytics Setup |
|
|
|
|
| Conversion Tracking Setup |
Y |
Y |
Y |
Y |
| Web Site Optimization |
- |
- |
Y |
Y |
| TESTING PHASE |
| Ad Split Testing |
Y |
Y |
Y |
Y |
| Keyword Split Test |
Y |
Y |
Y |
Y |
| Ad Rank Split Test |
Y |
Y |
Y |
Y |
| Conversion Testing |
Y |
Y |
Y |
Y |
| MONTHLY CAMPAIGN MANAGEMENT |
| Bid Management |
Y |
Y |
Y |
Y |
| Regular Manual Bid Updation |
Y |
Y |
Y |
Y |
| Campaign Optimization |
Y |
Y |
Y |
Y |
| Keyword Modification |
Y |
Y |
Y |
Y |
| Testing of New Ads |
Y |
Y |
Y |
Y |
| MONTHLY REPORTING |
| ROI Analysis |
Y |
Y |
Y |
Y |
| Weekly Report |
Y |
Y |
Y |
Y |
| Google Analytics Report |
Y |
Y |
Y |
Y |
| CUSTOMER SUPPORT |
| Email |
Y |
Y |
Y |
Y |
| Chat |
- |
Y |
Y |
Y |
| Telephone |
- |
- |
Y |
Y |
| NetEdge Support Center (24/7 Live Project Tracking) |
Y |
Y |
Y |
Y |
| Nominated Account Manager |
- |
- |
Y |
Y |
|
| Note: |
|
|
|
|
| - The Customer Pays the Search Engine Directly for the cost of Ad Campaign |
| - Keywords will be finalized after discussion and mutual agreement |
|
|
| - All Timelines are Approximate Business Days i.e. Monday to Friday |
|
|
| - There is no minimum time period for the contract to run Campaign |
|
|
| - The Contract Can be Terminated by Giving 1 Month Notice |
|
|
|
| - Detailed Report can be provided at extra cost of US$ 30 per month |
|
|
|
|
